May 10, 2007

Do Dips Instead

I was watching the tele yesterday and I found myself curiously amused about a commercial I had just watched. Imagine:

Open on a man and woman sitting on a bench with a grassy area behind them.
The man is eating a soft pretzel.
The woman is eating something unidentifiable out of an orange box.
Eventually, their silence is broken by the man who looks at his pretzel and is pissed off he doesn't have these "Dips" that she is eating.
He thows his soft pretzel to the side and eats one of her "Dips."
Cut to title card and tag which says "Try Dips instead."
There is a nice product shot and a soft pretzel faded in the background.

After the commercial was over I didn't really think much of it until it struck me, were Dips the anti-pretzel? Did all the research show Dips consumers eat soft pretzels but would rather be eating Dips? How large exactly is the soft pretzel eating community?

How did they sell this idea in the pitch? "Well, we really need to go after the 'soft-pretzeler.' Market research shows 89.23% of the potential Dips market is currently eating only soft pretzels. So what we are going to do is let those 'soft-pretzelers' know to put down the pretzel and try dips instead. This lead to our wonderful creative."

I had left this Dips/soft pretzel strangeness to rest assuming, yes of course all the research showed Dips consumers are currently eating soft pretzels and all the advertising needs to do is show them there is something out there was better to eat, Dips of course.

But then I decided to blog about them.

I did a brief search of youtube hoping someone had posted this strange pretzel eating population targeted commercial, but I couldn't find anything. I wasn't surprised. But I was surprised when I did a google search to have at least a picture to show you of these treats but I couldn't find those either. I kept getting special recipes for strawberry yummy dip or Spiderman fun dip, neither of which lead me any closer to answers regarding this strange product.

Maybe the soft pretzel eating community overthrew these Dips, which are invading upon their turf: Renaissance Festivals and ball parks. Perhaps, it was French's mustard. Dips and mustard, I don't think so.

In lieu of no Dips photography I give you:

5 comments:

not eb said...

ponies.

Will said...

http://www.mtv.com/ontv/dyn/rob_and_big/series.jhtml

Rob and Big have a pony.

Farrah said...

I would name this pony carrot.

fikri ilham said...

Nama salep obat kutil kelamin
Obat kutil kelamin tanpa operasi
Obat oles untuk kutil kelamin
Obat kutil di alat kelamin pria
Obat untuk kutil pada kelamin
Obat tradisional kutil pada kelamin
Obat penyakit kutil kelamin
Obat penghilang kutil kelamin
Obat perontok kutil kelamin
Obat tradisional kutil kelamin pada pria
Obat apotek untuk kutil kelamin
Apa obat untuk kutil kelamin
Obat alami untuk mengobati kutil kelamin
Obat kutil kelamin yang ada di apotik
Dimana beli obat kutil kelamin
Obat tradisional buat kutil kelamin
Beli obat kutil kelamin
Obat salep buat kutil kelamin
Obat cina kutil kelamin
Cuka obat kutil kelamin
Obat cina untuk kutil kelamin
Obat cina penghilang kutil kelamin
Obat china untuk kutil kelamin
Obat kutil di kelamin pria
Obat tradisional kutil di kelamin
Obat kutil di daerah kelamin
Obat untuk menghilangkan kutil di kelamin

fikri ilham said...

Obat dokter untuk kutil kelamin
cara mengobati kutil kelamin dengan propolis
beli obat kutil kelamin di apotik
nama obat kutil kelamin di apotek
harga pengobatan kutil kelamin
obat kutil kelamin imiquimod
obat kutil kelamin jakarta
obat kutil kelamin kaskus
lama pengobatan kutil kelamin
obat kutil kelamin mujarab
obat kutil kelamin medis
mengobati kutil kelamin secara medis
obat kutil kelamin paling murah
jual obat kutil kelamin murah
kutil kelamin dan pengobatan nya
obat kutil kelamin tanpa operasi
pengobatan setelah operasi kutil kelamin
pengobatan penyakit kutil kelamin wanita
cara mengobati kutil kelamin pria
mengobati kutil pada kelamin pria
mengobati kutil kelamin dengan propolis
pengobatan kutil pada kelamin
obat kutil kelamin resep dokter
obat kutil kelamin salep
obat kutil kelamin surabaya
cara mengobati kutil kelamin secara tradisional