November 25, 2006

Subway Target Ads

I saw these on the metro this weekend. They were pretty sweet. It made me happy to think about target until I was looking on the internet today to show you all what I was talking about and I came across a petition to remove the ads. Perhaps it is because I am in advertising, but wouldn't the public want to embrace interesting, entertaining forms of advertising? This is the petition:

As straphangers and loyal subway riders we would like to make it known that we are officially against any signage, any new ads, any new lighting in the subway tunnel.

In particular we are against the MTA's plan to add advertisement to tunnel walls that will be like "electronic panels that would display 15-to-20-second commercials on tunnel walls - like a giant, high-tech version of kiddie flip books".

Ridership on subways and busses is higher than it has been in 50 years. The MTA finished last year with an enourmas surplus. The subway is our one respite from the city that never sleeps. From being bombarded by a McDonald's on every block and a Starbucks between that. From ads on sides of buildings to the neon glow of Times Square.

We not only ask, we demand that you keep your ads off our tunnel walls.

I suggest this people stop eating at McDonalds and drinking $5 drinks at Starbucks if they want a change, not get angry about an awesome idea that is super entertaining to watch. Additionally, I like how they assume these tunnel wall are "our" walls.

These people should actually fight about something that matters like the environment or something. we demand that you keep your boats off our blue whales.

here's the youtube of the ads


Anna-Liisa said...

HAHAHAHAHA...demand you keep your boats off of our blue whales. Man is that awesome.

will said...

like i said, you should write books.

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